All eyes are on you in cereal aisle

Southwest Life

All eyes are on you in cereal aisle

What brand captures your loyalties?
A new study from the Cornell Food and Brand Lab shows consumers are 16 percent more likely to trust a brand when the characters on the box look them in the eye.

All eyes are on you in cereal aisle

A new study from the Cornell Food and Brand Lab shows consumers are 16 percent more likely to trust a brand when the characters on the box look them in the eye.
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